The ceremony was hosted by radio, TV and sports broadcaster Amber Sandhu, with entertainment provided by B:Music Young Performers and music group W!RED. The awards were organised by the West Midlands Growth Company, the region’s lead for the West Midlands Destination Development Partnership.
Sharon Thompson, Deputy Mayor of the West Midlands, the keynote speaker at the ceremony, said: “This is an important evening in the West Midlands’ events calendar to pay tribute to the wonderful tourism champions who have a direct impact on the positive way that the region is perceived.
“More than 145 million people visit the West Midlands each year, enjoying our magical cultural attractions, fantastic culinary settings and memorable business and sporting events offer. Crucially, too, tourism supports more than 143,000 jobs, offering inclusive growth and development opportunities for those who work hard to succeed.
“I was pleased and honoured to raise a glass to all of the great supporters of our visitor economy – all of whom are working hard to ensure that tourism remains one of the region’s success stories.”
Gold and silver winners from this year’s regional event automatically qualify for the VisitEngland Awards for Excellence, to be held in Brighton in June, where West Midlands successes will be shortlisted for national prizes. At the 2024 ceremony, Telford International (gold, Business Events Venue of the Year); Warwick Conferences (silver, Business Events Venue of the Year); and Cotswolds Distillery (silver, Small Visitor Attraction of the Year) were all recognised nationally.
The 2025 West Midlands Tourism Awards took place during English Tourism Week (14-23 March), a nationwide initiative to highlight tourism’s importance to local communities and economies. The weeklong celebration promotes the innovation, quality and range of products and services on offer to boost domestic breaks.
Tourism is one of England’s largest and most valuable sectors, supporting hundreds of thousands of businesses, employing 2.6 million people and generating about £71.6 billion annually for the economy in domestic visitor spending.
West Midlands Tourism Awards 2025 winners:
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Gold |
Silver |
Bronze |
Highly commended |
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|
Accessible and Inclusive Tourism Award |
St Mary's Guildhall |
The British Motor Museum |
Birmingham Hippodrome |
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|
Experience of the Year |
National SEA LIFE Centre Birmingham - VIP Otter Experience |
Go Cotswolds - Cotswolds in a Day Tour |
Grain & Glass - A World of Whisky |
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|
Self-Catering Accommodation of the Year |
Ironbridge View Townhouse |
Alscot Estate |
Marrington Escapes |
Kington Grange |
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New Tourism Business of the Year |
Kington Grange |
Hotel Indigo Coventry |
The Weird Walk of Warwick |
|
|
Tourism Event/Festival of the Year |
Shrewsbury Food Festival |
Streets of Cov |
Birmingham Weekender |
The 40th Birmingham Jazz & Blues Festival |
|
Café/Coffee Shop of the Year |
Gilks' Garage Café |
The Two Mugs |
Baxter Baristas @ Jordan Well |
|
|
Small Visitor Attraction of the Year |
Grain & Glass |
St Mary's Guildhall |
Sabrina Tours Ltd. |
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|
Camping, Glamping and Holiday Park of the Year |
Riverside Cabins |
School Farm Holidays |
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|
|
International Tourism Award |
St Mary's Guildhall |
Coventry Transport Museum |
Coventry Cathedral |
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|
Small Serviced Accommodation Provider of the Year |
Goldstone Hall Hotel and Gardens |
Achill Guest House and Spa |
- |
|
|
Large Visitor Attraction of the Year |
Black Country Living Museum |
Ikon Gallery |
Shakespeare's Birthplace |
Alderford Lake |
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Ethical, Responsible and Sustainable Tourism Award |
Riverside Cabins |
Conference Aston |
The Grand Hotel Birmingham |
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|
Business Events Venue of the Year |
The Eastside Rooms |
Coventry Building Society Arena |
thestudio... |
Conference Aston |
|
Restaurant of the Year |
The Bower House |
Orelle |
Fazenda Birmingham |
Brightsmith on the Water at the Hilton Birmingham Metropole |
|
Large Hotel of the Year |
Mallory Court Hotel & Spa |
The Grand Hotel Birmingham |
Moxy Birmingham NEC |
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