The deal will see the continued growth of WCG’s ‘Venues’ brand which operates conference and events venues across the group’s colleges in Warwickshire and Worcestershire.
Sovereignty has more than 12 years’ experience in organising and managing large-scale south Asian events. It hosts up to 40 weddings a year in venues across the Midlands and beyond.
The business will be seeking to host seasonal weddings for up to 700 guests in an open-air setting, with the backdrop of Moreton Morrell College and its Grade II listed Moreton Hall, a Georgian styled house on the college grounds with a long feature drive.
Weddings and events are expected to start being held in 2024 at Moreton Morrell College, but there may also be opportunities for celebrations later this year.
The partnership with Sovereignty signals a move from WCG to see weddings return to Moreton Morrell College for the first time in 15 years. The last weddings to be held at the college were held prior to Moreton Hall being severely damage by fire in 2008.
Sarah Butterfield, Director of Commercial Development at WCG, said: “We have been seeking a partner that will help us to bring back weddings and associated events to our colleges, and this deal with Sovereignty will help us to do that.
“The college invest the proceeds from WCG Venues directly back into our colleges and to enhance educational delivery for our students.
“We’re developing a strong venue offer across our college group, from conferences and exhibitions, to business events and weddings, and partnering with Sovereignty sees the organisation continue to expand in this area.”
Sovereignty Venue and Event Management works with a wide range of venues, from stately homes, to conferences centre and hotels.
Arum Javed, of Sovereignty Venue and Event Management, believes that Moreton Morrell and Moreton Hall are hidden gems as wedding venues and that the college grounds can provide a showstopping setting for weddings.
“The space at Moreton Morrell College has an untapped potential and the potential to provide a truly incredible setting for weddings,” he said.
“We will be looking at building state-of-the-art 360 view marquees in the grounds of Moreton Hall, which will enable guests to enjoy the celebration inside but still with the Warwickshire countryside around them.
“It’s fantastic for us to be partnering with WCG Venues and expanding our footprint in Warwickshire. We look forward to creating memorable experiences and occasions at Moreton Morrell College.”
To find out more about Venues at WCG visit www.wcg.ac.uk/venues, contact [email protected] or call 0330 135 6923.
For more information about hosting weddings at Moreton Morrell College and Moreton Hall visit www.sovereigntyvenueandeventmngt.co.uk
Pictured: From left to right – Paresh Patel (Feast India) , Louise Ball (WCG), Arum Javed (Sovereignty Venue & Event Management) and Serena Sanghera (Golden Events)
