To mark this milestone, Staircraft has undergone a brand and digital transformation with the help of Rawww, a local creative marketing agency. The mission was to modernise Staircraft’s branding to reflect its industry leadership and showcase the evolution of the business as a part of the Travis Perkins Group, whilst simultaneously highlighting their focus on sustainability.

Over the past 12 months, Rawww have worked closely with Staircraft on their brand development, creating a consistent brand identity, and sub-brands for their impressive product lines, including; stairs, floor kits, door kits and mouldings. The new website prioritises user experience with easily accessible information, reinforcing Staircraft’s position as industry leaders. Staircraft now have a new look and voice that is consistent across all
their internal and external communications.

Maria Louca, Rawww’s Sales and Marketing Director said: “We really enjoy working with local businesses like Staircraft who have successfully operated as an innovative manufacturing business in Coventry for 40 years. What a great way to celebrate with a brand and digital makeover. Happy birthday!"

This exciting milestone for Staircraft is a testament to their ongoing commitment to innovation and excellence within the house building industry. We’re proud to be a part of this journey and celebrate alongside them.

Dan Lowans, Staircraft’s Managing Director, also expressed his appreciation for the partnership: “ This is our first year of working with RAWWW and we are delighted to support a local business who are helping to step on the Staircraft brand. For the first time we have a website that we can be proud of and that really helps tell the story of our business”

Check out the results of this collaboration by visiting Staircraft’s new website - https://staircraftgroup.com/ and learn more about Rawww's work with brands like Staircraft - https://rawww.com/