PS4B has been operating for 18 years, offering IT support to hundreds of clients across the region – from micro-businesses through to larger companies who employ hundreds of staff.

The company was established by Richard Hooper in 2005 and has gone from strength to strength, now employing six people.

Hooper was, himself, also a grassroots football coach, running his son George’s Finham Park Rangers team for just under a decade.

So, when he was approached to support Croft he jumped at the opportunity to help out.

He said: “George works for PS4B now and we have very fond memories of our time as coach and player. They were great days and we often reminisce about them.

“We know how important it is to get support for running the club so when we were asked if we could sponsor Croft Juniors, we were only too happy to help. Sport is massive when it comes to giving kids opportunities to stay fit, socialise and build confidence.

“We wish the team every success in the new season.”

Croft Juniors Under-13s Blues is run by Lee Corden, a director at PLMR Advent – a neighbour and client of PS4B.

He said: “We’ve always had a great service from Richard, George and the team at PS4B but we’ve also got to know the team there having worked with them for so many years.

“Richard has kept me informed on how his side were doing and it was a proud moment for him in taking the team to the cup final in their last ever game.

“Knowing he had that passion for grassroots football is the reason I approached PS4B for support and the new kit looks absolutely fantastic. We’re so grateful for the support.”

Croft Juniors Under-13 Blues play in the Leicester & District Sunday Juniors League.

Pictured (left to right): Lee Corden, Josh Corden, Milo Kirby, George Hooper, Richard Hooper