SportsSmart, a subsidiary brand for the company, is a huge part of its success – and directors, Seánna Holland and Nick Walker, knew that they wanted to leverage this to support the dreams of young sports people, inspiring the next generation of athletes. When they heard about Ethan’s remarkable success from his doting grandfather, they knew that as a fulfilment company, they wanted to help him fulfil his potential.
Ethan’s passion for skating began at the age of five and grew into a hunger for success in the ice hockey arena – with his natural speed and agility helping two of his teams earn a spot in the National Competition.
This season, despite being only 12 years old, Ethan has played for both the Solihull U14 and U16 teams, showing skill and maturity beyond his years. This talent and dedication earned him individual recognition, with an invite to compete in the Showcase Exhibition games, featuring the top 80 players in the country. In September 2024, Ethan was invited to trial for the England U13 team and secured his place in the squad travelling to Turku, Finland this April.
With unwavering determination, Ethan is keen to make the most of this amazing opportunity and show that passion, hard work and dedication can turn dreams into reality – inspiring both the Pack Smart family and all those who have a dream to succeed in the sport.
Seánna Holland, Business Development Director said,
“As a business, we are delighted to be able to support Ethan on this journey in a small way. One of our core company values is Care, and this extends across all aspects of our business – including care of employees. To be able to support Steve’s grandson with his ongoing dream is an absolute pleasure. We work with clients across the sports industry, and I am passionate about encouraging everyone to participate in sport to improve well-being in some capacity. Therefore, providing Ethan with sponsorship was an easy decision for us.”
Steve said of the opportunity for his grandson,
“I am obviously delighted for my grandson and excited about this opportunity for him. In fact, I am also excited as I’m going out there to support him. I am really chuffed that The Pack Smart Group is supporting my family with the sponsorship, as well as supporting me with my job here. I think it’s brilliant”
We wish Ethan every success on his journey this month and are excited to hear about his experience representing his country in ice hockey.
