As a micro business, Kindred CSR has been growing steadily since it started in November 2020. After a few things coincided with the pandemic, Alison decided to "go it alone" and use her skills and passion for socio-economic benefit as a driver to enable businesses to become more purpose focused.

Over the past 2 years, Alison has worked with local, national and international companies to support their environmental and social impact in a way that is effective yet realistic to her clients and their values. As she has built her client base, Alison has also built and maintained links to the local community through donations to local good causes such as the

Medics to Medics group who provide medical support to Ukraine, as well as toys over festive season. Through Kindred, Alison is also currently Secretary of the Kenilworth Chamber of Trade and use some of her work time and resources to support her activities as a local Beaver Leader.

Alison believes that education is the key to change, and has always provided free sustainability consultations, workshops and presentations to raise awareness of how businesses can benefit from purpose driven action.

Alison says “being shortlisted for this award has proved that small can definitely be mighty - and that any business can be recognised for their positive environmental and societal impact. I’m really looking forward to meeting the other shortlisted businesses and celebrating together at the Awards night”.