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Haynes Oliver and Leading Results collaborate to drive aftersales innovation

Haynes Oliver and Leading Results have joined forces to develop a series of e-learning modules aimed at improving the aftersales process for a major vehicle manufacturer.

The collaboration brought together two specialist consultancies with complementary expertise. Haynes Oliver, known for its deep roots in automotive aftersales and leadership development, partnered with learning and content experts Leading Results to deliver the digital learning programme. The modules were designed to support performance improvement in aftersales teams - an area seen as critical for customer retention and long-term business growth in the automotive sector.

Haynes Oliver and Leading Results collaborate to drive aftersales innovation

The project saw the teams working closely to design, script and record practical and engaging content. Filming took place in a live dealership environment, helping to ground the learning in real-world context. According to Haynes Oliver, each team member “played to their strengths,” with subject matter experts, learning designers and production specialists working collaboratively throughout the project.

The partnership was also the catalyst for further work. Conversations with on-site staff during filming highlighted opportunities to offer more tailored support, and Haynes Oliver has since begun a new project with the retailer to enhance their aftersales performance. That work began recently in the North East of England.

David Bownes, founder of Haynes Oliver, has a long personal history in automotive aftersales, having started his career in a dealership workshop as part of the Youth Training Scheme (YTS) and later leading learning and development for a global automotive group. While the consultancy now works across a range of industries, automotive remains a core sector.

This is not the first time Haynes Oliver has leveraged strategic partnerships to expand its impact. The consultancy is also part of The One% Partnership with CXM Solutions, a collaboration that focuses on helping aftersales teams implement small, sustainable changes to achieve measurable improvements.

The recent project with Leading Results has reaffirmed the consultancy’s commitment to collaboration as a way to drive meaningful outcomes. Haynes Oliver described the experience as a “reminder that when we combine our talents and trust in each other’s expertise, we create something greater than the sum of its parts.”

As organisations across all sectors continue to adapt to evolving challenges, Haynes Oliver believes the time is right for more collaborative approaches, not fewer. Their recent work suggests that taking time to connect, listen and share expertise can lead not only to successful projects - but to new partnerships and long-term impact.

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