Coventry BID represents approximately 450 businesses located within the city centre's ring road, focusing on areas such as Security & Safety, Business Support & Voice, and Enhancing & Promoting the city centre.

Emma Kavanagh, Director of Piece of Cake Marketing, expressed her enthusiasm, stating, "We are thrilled to continue our work with Coventry BID for the 2023/24 period. With numerous exciting developments taking place in Coventry at the moment, it's an excellent time to be involved."

Jo Glover, Coventry BID Manager, emphasised the importance of marketing in the BID's five-year business plan. With significant improvements being made to the Upper Precinct public realm and the upcoming City Centre South scheme, it is crucial to promote and showcase all that the city centre has to offer.

One of the initial marketing campaigns for the new term will focus on Back-to-School shopping in Coventry City Centre, highlighting outstanding independent retailers such as Cat Ballou and Charles Ager.

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