The Warwick-based business is being recognised for its innovative B2B WhatsApp product, which helps businesses create high-engagement WhatsApp channels to transform their marketing reach beyond the performance of other methods.

b2b.store only launched B2B WhatsApp at the end of 2022, but thanks to the outstanding results the solution has achieved for its clients in that time, it has made it on to five-name shortlist in the highly competitive category.

B2B WhatsApp will go up against projects from Dunnhumby, Spar Scotland, Bestway and The Compleat Food Group for the award, which seeks to identify the technologies that have the biggest impact on a business’s operations.

Among the reasons B2B WhatsApp has been recognised is that it harnesses the potential WhatsApp offers, with Meta reporting a 98% message open rate (compared to email’s average of 22%) and a click-through rate of 45-60%.

“We’re incredibly proud that B2B WhatsApp has been recognised by the Grocer Gold Awards – it’s a brilliant indication of the impact our work with WhatsApp is having,” said b2b.store CEO Rob Mannion.

“The projects we’re working on are transforming the way wholesalers, suppliers and retailers are communicating with each other, with one of our channels now one of the biggest of its type in the world with more than 20,000 members.

“With further developments on the way and more exciting client announcements in the pipeline, it’s an incredibly exciting time for us – and one we expect to continue even further in the future.”