Matthew Close, Marketing and Commercial Executive, Football Association of Wales was closely involved in the commission: “The striking design has been well-received; we featured it in the pre-match publicity and have been pleased with the general response and anticipate it will have added to the prestige and overall perception of the competition”.
EFX is an established design and manufacturing house of international sporting trophies and awards, including Formula E, ITF Tennis, Premier League club trophies and FA Women’s Super League. The company recently completed a major investment programme into 3D technology at its design studio and manufacturing site, leading the way in innovative and exclusive product design and high-quality production.
Holly McLeish, Design Director at EFX, explains the thinking behind the contemporary design for Welsh football. “A great sporting trophy captures the heart of fans and this exciting, dragon design does just that, evoking national pride with its artistic depiction of the cherished Welsh dragon, featuring contrasting textures and modern materials.”
The Nathaniel MG Cup, also known as the Welsh Premier League Cup, stands 380mm tall and 244mm wide. EFX manufactured the cup at its factory near Stratford-upon-Avon, employing the latest waterjet cutting technology to create the intricately shaped components for the dragon’s face. The use of silver and black anodised aluminium and the plinth decoration, that gives a nod to the colours of the Welsh flag, help to achieve the modern aesthetic that sets it apart from more traditional silver-plated, sporting cups.
The competition was established in 1992 and is open to members of the Welsh Premier League and selected clubs. It was renamed Nathaniel MG Cup in 2016 to reflect its new sponsor, Nathaniel Car Sales.
EFX is a leader in the field of design and production of prestigious trophies and awards for both sporting and corporate events. Internationally recognised for its contemporary designs and technologically advanced production capabilities, the company is now the go-to manufacturer for important, high profile trophy commissions.
