The bus company is offering new users of its app a free Group Daysaver to use on one day of the opening weekend - either Saturday 13 or Sunday 14 April. The brand new, five-floor Primark, on the site of the former Pavilions shopping centre, opens on Thursday 11 April 2019.

National Express West Midlands’ Commercial Director, Nick Vane, said:

“This massive Primark is such good news for Birmingham. We want everyone - Brummies and visitors - to be able to come and enjoy this great new destination.

“We predict it will be a really busy weekend. So at National Express West Midlands, we’re making it easier for people to avoid the traffic and the hassle of parking by offering a free Group Daysaver to new users of our app.

“Up to five people can travel together on this one ticket for one day of the first Primark weekend.

“New users just have to sign up on our website and the ticket will appear on their phones straight away.”

Councillor Waseem Zaffar, Cabinet Member for Transport and Environment at Birmingham City Council, said:

“The opening of the world’s biggest Primark store in Birmingham is a significant event for the city, so we are expecting a particularly busy weekend.

“While I want people to come into the city and enjoy all it has to offer, I would urge anyone planning to travel into Birmingham on Saturday or Sunday to take advantage of this offer for a day of free bus travel, even if you have not used the bus for a while.

“More people using public transport means fewer cars on our roads, which in turn means less congestion and, crucially, cleaner air for everyone to breathe.”

To redeem the free Group Daysaver, and for full terms and conditions, go to https://nxbuspromo.co.uk/primark/