The firm has recruited Jade Skidmore as Marketing Coordinator, Colin Wark as Marketing & CRM Analyst, and Angela Howard as Events Coordinator.
All based at the firm’s Stratford upon Avon office and reporting into Lodders’ Marketing Manager Hollie Coyne, and its part-time Marketing Director Hilary Campton, the new roles and larger marketing resource will support Lodders continuing growth plans, that include its recent move to new offices in Cheltenham and the creation of a new-look Rural Sector team.
“Lodders’ extensive marketing activities span hosting informative sector-specific seminars, attending regional industry events, supporting our local communities through sponsorship and fundraising campaigns, and providing our clients and contacts with insightful, relevant information,” comments Hollie Coyne.
“The firm takes a refreshing approach to its strategic and tactical marketing activities, and its investment in the firm’s resident marketing resource is a reflection of the value it places on the central role of a quality communication strategy to its overall strategy for sustained growth in each of its key locations in Stratford, Cheltenham, Birmingham and Henley in Arden.”
Marketing Coordinator Jade Skidmore joins Lodders from Wildmore Spa, Stratford upon Avon, where she was Sales & Marketing Manager. At Lodders, she has particular responsibility for managing the firm’s online and digital marketing across its website and social media channels, content management for the firm’s Intranet and internal communications programmes, and its client magazine ‘Lodders Life’.
A law graduate from Glasgow University, Colin Wark brings legal practice knowledge and extensive CRM and data management expertise to the new data and CRM-led role at Lodders, to provide analytical and performance support to maximise Lodders’ external marketing activities, online, e-marketing and social media campaigns. The role also involves maintaining Lodders’ GDPR compliance, and he provides advice to the firm’s ‘Risk Committee’ alongside its IT, HR and legal specialists. Colin joins Lodders after two years as International Data & Compliance Adviser at Stratford upon Avon company, Valpak.
Angela Howard moves to the marketing team from Lodders’ Agriculture practice, with her new role maximising her experience in planning, hosting and managing sector events for clients. As Events Coordinator, Angela will devise and implement internal and external plans for Lodders’ busy programme of established events hosted across its office network. This includes its property seminar that is attended by over 100 property professionals each year, private client seminars, sponsored events, fundraising events for the Lodders Charitable Foundation, the Stratford 10k, The Moreton Show, as well as new major events already in the planning for 2019, including an Agriculture & Rural Sector conference.
For more information, visit: www.lodders.co.uk
