HB&O’s shortlisted entry focuses on the creative and targeted approach we’ve taken to raising awareness of and supporting compliance with new Making Tax Digital (MTD) legislation.

Using striking visuals and clear messages, their highly targeted campaign has included blogs, social media and magazine articles to educate clients about MTD, while a direct mail campaign, supported by a series of small, focused workshops, has been employed to prompt action and help clients become MTD compliant.

The highly targeted and segmented approach has helped HB&O reach the right people at the right time with the right message, depending on clients’ existing systems and compliance dates.

Mark Ashfield, Managing Director, HB&O, said “Making Tax Digital will affect a large proportion of our clients from next month, with more likely to be impacted over the next 12-18 months. We wanted to make sure everyone affected was well informed in good time and felt supported in making decisions about how to ensure they comply. We’re delighted to have been selected as a finalist in recognition of our MTD campaign activity to date.”

The FirstPro awards recognise excellent teamwork in Coventry and Warwickshire, and showcases the talent and capability of the professional and financial services sector in the region.

For more information, head to www.hboltd.co.uk