Founded in 1963 it now employs over 150 people at its 135,000sqft site close to Coventry airport. It is the UK’s leading manufacturer of cleaning liquids, powders and tablets for retail, professional and healthcare users. With hundreds of customers in over 80 countries and millions of end-users the business produces 1 in 4 household cleaning products in the UK and its customers include some of the largest UK and European retailers. As a multi-award-winning business it produces private label products frequently proven to beat the bestselling high street big brand names.
Due to strict non-disclosure agreements with its customers Mirius is unable to say who they produce own label for, but they have been allowed to mention Ocado, a very recent success story designing developing and manufacturing all of the on-line retailer’s own label ‘under the sink’ cleaning products.
As well as producing own label and branded products the business also supplies some of the largest UK facilities management companies and independent professional cleaners with their own label ranges. In addition, they also offer a range of over 90 off-the-shelf cleaning products under the ‘Super Professional’ brand name, the fastest growing professional cleaning range within its sector.
In 2014 with a turnover of £17m, the company received an investment boost of £1.5m from Birmingham City Finance to help drive its ambitious growth plans. In 2018 the company turnover was £24m and its on-target turnover for 2019 is £30m, a phenomenal growth acceleration unheralded within its sector and due predominately to product, packaging and automated manufacturing innovations. The company rebrand, which took place in 2018 has had a huge positive effect, helping to represent the business throughout the world to such an extent that Mirius has recently been independently verified as one of the fastest growing manufacturing companies in its sector in Europe.
Under the guidance of Steve Quinlan (C.E.O.) and Darren Langdon (Commercial Director) and a forward-thinking progressive management team the business is full of passion, ambition and drive, that will no doubt ensure the firm continues to capitalise on new and exciting commercial opportunities. Despite wide spread uncertainty surrounding Brexit, the business has impressive growth plans for 2019 and beyond - Mirius remains highly upbeat and has recently received over 40 tender requests to supply private label products and its Omnicide healthcare brand across Europe, Asia, Russia and South America.
As a Coventry based manufacturer it has a strong ethos to support other local businesses and has recently moved its warehousing, picking, packing and distribution to KB Transport Solutions Coventry in a deal worth over £2 million per annum. As part of the new deal a fleet of Mirius branded trailers will be hitting the roads in the New Year. The business is also a member of the 2021 City of Culture Club helping to support and promote the City on the runup to 2021.
As a local employer and as part of their social commitment to the community, Mirius has been supporting the Coventry Food Bank, part of the Trussell Trust, working to combat poverty and hunger across the UK. It’s easy to forget that items like washing-up liquid and laundry powder are important for good health and wellbeing and the business regularly donates products to help those in need.
Mirius combines over 55 years of experience with new innovations and insights to serve as a trusted partner in the cleaning and hygiene sector. The business is working hard to build a strong, sustainable future and has exciting and unique developments planned in the areas of recyclability and sustainability all of which are strictly under-wraps at present but are guaranteed to be game changers in the cleaning and hygiene sector. The management team are ‘positively disrupting’ what is often seen as a traditional business sector and is certainly a business to keep a close eye on over the coming years.
