This current campaign has won many awards including the prestigious “Sunday Times” - Best Marketing Campaign and on a personal level Gullachsen has won the Advertising Single Photograph Award for the Association of Photographers for the same campaign. Although this is a high profile London client, it is in fact produced in Stratford on Avon, with models, actors and real people all travelling to Stratford on Avon to be photographed by Gullachsen and his team.
“I have even had a Contortionist fly in from New York, especially for the project. Locating in the Midlands helps with cost effective casting and access to all the support services I may require, such as costumes from the RSC & talented assistants, hairstylists & make -up artists that all contribute to the production of a campaign that has run for 4 years” says Lorentz Gullachsen.
Gullachsen works across a multitude of sectors & is especially passionate about working with new small to medium enterprises to help create their brand or indeed to re-brand their product, either by working in collaboration with designers & advertising agencies but is equally happy working directly with the client.
‘I joined the Chamber as it is apparent that the world is changing rapidly and being London based is not necessary any more, commercial photography is required more than ever for commerce, so why not engage with those who are where I live, I commuted for many years to just have a London base, but my heart is in Warwickshire and I hope that now most of my work will be for local based businesses who require international quality.
Gullachsen’s work can be found at www.gullachsen.com