Launching in the West Midlands, Mark recalls his 15 years in networking environments as “his ideal job” building a vast diversity of connections with many business owners in the area. Having worked closely with numerous small to medium sized businesses and entrepreneurs, he understands that there are shortfalls in “some styles of networking”.
He says “There are some really good ones and there are a lot not so good, and hand on heart speaking from experience there are networking groups that promised referrals but never delivered”. We all know in reality you need to build relationships to gain trust, and you need to be consistent to gain the confidence, before the passing of referrals will happen, which takes time. That is the essence here at BforB.
In particular, he remembers attending an event in Coventry and was asked “have you got any business from here yet, and how long have you been coming?” to which he replied “6 weeks”, the questioner commented “this is my second visit and if I don’t get anything today, I’m never coming again”.
Mark maintains his close connections with schools, universities and colleges in his local area and has worked in conjunction with them on various business networking projects over the years. A journey he wishes to revisit with BforB.
In the meantime, he is focused on achieving his goal in launching numerous referral groups within the Coventry and Rugby business community.
BforB are here to help you get new business from quality business introductions and referrals made at our meetings. Referral marketing is proven to be one of the most cost effective and sustainable ways to generate new business leads.
As one of the hardest and smartest working Business Networking Groups in the UK, all our member businesses’ are always delighted to welcome new guests along to the meetings.
You can reach out to a global team recognised for creating an innovative networking environment, where you can build quality relationships with influential business leaders.
