Rufus Wren
Can you use the Made in Britain logo, even if your product isn't 100% Made in Britain. Potentially, yes. Here are some examples of businesses that use the Logo whilst utilising a global supply chain.
Assembled in Britain
If the final assembly of a product happens in Britain, some companies use the logo even if key components are imported.
○ Example: Many car manufacturers like Nissan and Mini assemble vehicles in the UK but source parts globally.
Designed & Engineered in Britain
If the research, design, or engineering happens in the UK, companies may highlight this aspect.
○ Example: Dyson originally designed its vacuum cleaners in the UK but manufactures them in Malaysia and Singapore.
Partially Made in Britain
If a significant portion of production or value-added processing happens in Britain, the logo is sometimes applied selectively.
○ Example: Clothing brands may import fabric but cut and sew garments in the UK, like Sunspel or Private White V.C.
Packaged in Britain
If a product is packaged or finished in Britain, some companies use the branding to indicate its final processing step.
○ Example: Some food brands process ingredients abroad but package them in the UK to qualify for "Made in Britain" marketing.
British-Owned Brand Identity
Some companies use the logo to emphasize British heritage, even if production is overseas.
○ Example: Brompton bicycles are promoted as British-designed and engineered, but some components are sourced from Asia
