B2B.Store Ltd
Getting our marketing messages seen and engaged with is one of the most important things in business, but with so much noise out there, how do you stand out from the crowd?
Email read rates are down, social media engagement is a constant battle, and your audience is always on the go, so making sure your content is seen is harder than it’s ever been – but no less important.
B2b.store might just have the answer in its WhatsApp marketing solution, though. And after being shortlisted in the Technology Initiative of the Year category of the 2024 Grocer Gold Awards, they might be on to something. But why is WhatsApp so good and how is it best to use it in your business?
Increase your reach
With nearly 40 million users of WhatsApp in the UK alone (two billion globally) and a reported 98% message open rate, the possible exposure WhatsApp messaging can have is clear. Regardless of your audience, those numbers show the people you want to hit are likely to be active on and engaging with WhatsApp, so why not join the party?
Email is the second most effective communications channel and has an average open rate of 22%, so it’s clear what WhatsApp has to offer businesses wanting to up their game in terms of reach and engagement.
Send segmented messages at scale
So we’re recognising that WhatsApp is a great way to reach your audience, but the free versions aren’t fit for purpose when trying to use them in a business environment. Thankfully, there’s also a paid-for version of WhatsApp that allows users to send messages at scale quickly and easily (there are no limits unlike the free versions) – and that’s the one that will delivers the best results.
Our WhatsApp solution makes the most of this ability (sorry for the shameless plug), while also providing options to schedule messages for the best time of day. Your contacts can also be segmented to allow for further personalisation, making for a powerful communications tool that rivals the best email marketing platforms.
Inspire your audience to act
Getting people to see your marketing message is one thing, inspiring them to act in the way you want them to is another entirely. The paid-for version of WhatsApp offers enhanced calls to action, allowing you to create up to three bespoke buttons worded by you, rather than simply putting in a link.
Meta reports that Meta has a click-through rate of 45-60%, so with bespoke calls to action too, the potential for getting your customers to act is massive.
Targeted promotions drive more sales
Driving ROI with our marketing efforts is one of the key drivers of activity, with our WhatsApp solution proving highly effective when being used to direct people to online-ordering environments. Users of b2b.store’s WhatsApp solution have found that customers receiving promotions in this way spend 9% more than those via SMS, which shows how simply having a channel and using it correctly can drive more sales through a business.
Messages are secure and private
All WhatsApp messages are end-to-end encrypted, meaning they’re secure and private between you and the person receiving them. This means you can share customer information such as preferences, purchase history or previous interactions with them, knowing it’s a safe environment to do so.
What’s more, a paid-for WhatsApp account also requires business verification, providing you with more credibility and giving your customers peace of mind about the information they receive and the data they share.
