The deal continues a rich history of the Deeley and Holt family names working together.
Eleanor’s grandfather, George Deeley, set up business in Coventry in 1936 and one year later Lucy’s grandfather Clifford Holt set up a property business in the Midlands.
A partnership developed and was carried into the next generation with Peter Deeley and David Holt working together on a range of deals across Coventry - including the establishment of the successful Binley Business Park.
Eleanor and Lucy were friends as young children and have gone from playing childhood games together to completing strategic land deals – with this first deal expected to be the start of a fruitful professional relationship, continuing the generations of doing business together.
The deal signals Deeley Group’s intention to expand its already extensive land holdings and develop the footprint of its strategic land team.
Eleanor Deeley said: “Deeley and Holt are trusted and respected names, steeped in the history of the Midlands property industry and our families have been partners on a wide range of projects over the last 85 years.
“For generations we have been doing business together and I’m delighted to be strengthening and continuing that partnership.
“We will be working closely together as Deeley Group looks to bring forward much-needed new homes for the local area on the 4.5 acre site.”
Holt Property is a specialist strategic land and property development agency based in Warwickshire.
The company is currently helping to deliver over 1,500 homes on allocated sites and over 600,000 square feet of allocated employment land and is also advising on a large number of strategic land sites which are being promoted though the planning system.
Lucy Quibell added: “Eleanor and I are the third generation of established property professional Holts and Deeleys, working on providing new homes and employment sites across Warwickshire and the West Midlands, and it is great that we are building on the relationship established by our grandfathers over 80 years’ ago.
“This is a strong site in a wonderful Warwickshire village and Holt Property look forward to working with Deeley Group on bringing it forward for development and working together on future projects.”
PICTURED: From left to right - Lucy Quibell and Eleanor Deeley at the Long Itchington site.