Commercial Academy Day
Date:
Tuesday 29th April 2025
Time:
09:30-15:30
Cost:
Chamber Member:
£35.00 + VAT
Non-Chamber Member:
£55.00 + VAT
Status:
Places Available
Sponsored By
Location
Holiday Inn Coventry M6 M6 J2 Hinckley Road Walsgrave Coventry West Midlands CV2 2HP
Parking
Complimentary car parking is available at the venue.
Event Detail
Join us for our upcoming Commercial Academy Day!
This event is designed to propel your business forward, offering four expert-led masterclasses, that will take you through essential techniques and top tips for boosting your brand, marketing, sales and social media.
Session 1: How to write a killer marketing plan
Lindsay will be sharing the secrets of how to write a killer marketing plan that will ensure you meet your business objectives.
The session will cover:
* What difference having a plan can make
* A step by step guide on how to develop a plan that you can implement straight away
* Fresh ideas for how to market your business
* How to measure success
Session 2: Turn ChatGPT into your sales & marketing assistant
Struggling to keep up with all the content, comms and client follow-up? ChatGPT can lend a hand - as your new assistant.
Like any assistant, the induction you give and how you manage them is the key. Caroline will look at practical ways that you can create AI content that sounds less like a bot wrote it and is tailored to your ideal clients.
In this practical session, she'll show you how to make the most of ChatGPT's new features. Plus, she’ll share a few useful AI tool recommendations you might not have tried.
Session 3: The hidden power of WhatsApp
b2b.store CEO Rob Mannion reveals the hidden power of WhatsApp and why it’s the emerging marketing solution for businesses across the UK, thanks to its unrivalled engagement rates. As part of the session, Rob will discuss the multiple WhatsApp products on the market, most notably the WhatsApp Business API, which is being adapted into innovative marketing platforms for organisations to run professional campaigns in a channel that boasts more than double the read rates of email.
Session 4: Propel your Small Business with TikTok
Todd will guide you through the process of developing captivating hooks that draw viewers in and keep them engaged. He’ll share invaluable insights on how to stimulate active and busy comment sections, turning viewers into participants and creating a lively community around your content. Whether you’re a beginner looking to get a solid start or an experienced creator aiming to refine your skills, this session is designed to provide you with the tools you need to succeed.
Don’t miss this packed agenda – it’s your opportunity to transform your approach, learn from the best, and make invaluable connections.
Agenda
9:30am - Arrival & registration
10:00am - Lindsay Woodward, Lindsay Woodward Marketing: How to write a killer marketing plan
11:00am - Refreshment break
11:15am - Caroline Broadway, Dandelion Applied AI: Turn ChatGPT into your sales & marketing assistant
12:15pm - Lunch
1:00pm - Rob Mannion, b2b.store: The hidden power of WhatsApp
2:00pm - Refreshment break
2:15pm - Todd Graham, Spaghetti Agency: Propel your small business with TikTok
3:30pm - Event close & depart
Cancellation Policy
If you book a place and are unable to attend, please cancel your place in writing by emailing [email protected] - Cancellations made less than 10 working days prior will be charged in full.
Presenters
- Caroline Broadway
- Dandelion Applied AI
Founder of Dandelion Applied AI, Caroline Broadway helps SMEs and charities use AI safely, practically and with confidence. A former charity director and Chartered Marketer, Caroline brings 25 years of experience in marketing, leadership and business change. Caroline's engaging, jargon-free style has made her a popular speaker and trainer. She’s regularly invited to share insights on tools like ChatGPT and Microsoft Copilot - always with a focus on what actually works for businesses.
- Todd Graham
- Spaghetti Agency
Ready for a speaker who's as engaging as he is savvy? Say “howdy” to Todd, Director of Spaghetti Agency and knowledgeable livewire! With more energy than a triple espresso, Todd is an accomplished trainer and speaker with an inspirational style. More than just a digital marketing expert, he's the co-director of Spaghetti Agency, where he's on a mission to cut through the digital noise and make marketing strategies accessible and exciting for everyone. As a speaker, he’s got the perfect blend of humour and serious know-how. He’s worked with organisations all across the globe and now he's ready to share his knowledge and stories with you.
- Rob Mannion
- b2b store
b2b.store CEO Rob Mannion reveals the hidden power of WhatsApp and why it’s the emerging marketing solution for businesses across the UK, thanks to its unrivalled engagement rates. As part of the session, Rob will discuss the multiple WhatsApp products on the market, most notably the WhatsApp Business API, which is being adapted into innovative marketing platforms for organisations to run professional campaigns in a channel that boasts more than double the read rates of email.
- Lindsay Woodward
- Lindsay Woodward Marketing
Lindsay Woodward has more than 20 years of experience working in marketing, alongside being a highly trained Chartered Marketer and a Fellow of the Chartered Institute of Marketing. Her key strengths are creating winning strategies for businesses to help them reach their goals, and developing inspiring ideas and content that bring companies to life. Lindsay runs Lindsay Woodward Marketing, a Warwickshire based marketing strategy agency that supports businesses of all sizes. When she’s not strategising, her greatest passion is words. Alongside her marketing book called “How to Write an Effective Marketing Plan”, Lindsay is also the author of 9 novels.
