Tree-V
Case Study - Tree-V
A newly launched Nuneaton business is set to help motorists across the UK become more environmentally-friendly.
Tree-V has been created by Tom and Gemma Worthington and Amanda Bourne and is designed to help drivers of petrol and diesel vehicles better understand the amount of carbon they produce, using a special calculator.
Then, with the help of a forestry partner, the company supports motorists in balancing their emissions through tree-planting in the UK or forest maintenance around the world.
The company was supported by the start-up team at the Coventry and Warwickshire Chamber of Commerce after the founders had worked with the Chamber on other business ventures.
The help from the Chamber was part of the CW Business: Start, Grow and Scale programme which is part funded by the European Regional Development Fund (ERDF), Warwickshire County Council and all five District and Borough Councils.
Chamber business coach Rita Booth supported the firm in identifying the different markets it could tailor its services towards, supported its marketing and branding, as well as helping to structure the business and its processes.
Tom said: “Before Tree-V, as a family of car enthusiasts, we struggled to balance the desire for classics and consciousness for the environment during the search for our first classic car.
“We discovered there wasn’t a service in place that could allow us to calculate our classic car’s carbon output and offset that specifically, without the need to calculate the carbon from every aspect of our lives in order to get started. Following this experience, Tree-V was formed.
“We’ve had great support from Rita at the Chamber. We knew we had a viable business idea but needed help in turning that into a reality and the one-to-one help we have been given has been invaluable in getting us to this stage.
“We have worked with the Chamber on another business and would urge anyone who is looking to establish a business to seek their support.”
Tree-V helps environmentally conscious drivers, who are currently unable to transition to an electric vehicle, balance out their carbon emissions until they can move to a greener alternative.
The business offers a number of solutions that allow drivers to display their green credentials, with packages for everyday and classic vehicles.
Rita Booth, Business Coach at the Coventry and Warwickshire Chamber of Commerce said: “After working with the family on their previous business venture, we were pleased to once again support them, this time turning Tree-V from concept into reality.
“Our start-up support scheme is there for those people with a great idea for a business but who need advice, guidance and support to take it to the next stage. We are also a sounding board on what may work and what may not to help individuals make more informed decisions at the early stage of their business.
“It’s an exciting time to be a new business in Coventry and Warwickshire and we’re looking forward to seeing Tree-V’s progress in the coming weeks, months and years.”
Warwickshire County Council Portfolio Holder for Economy & Place, Cllr Kam Kaur, said: “Tree-V is a great example of the sort of enterprising start-up that the CW Business: Start, Grow and Scale programme is designed to support.
“I am delighted that the programme has proved so beneficial to Tom, Gemma and Amanda and helped them transform a good idea into a new business full of potential.”
To find out more about Tree-V’s mission to help car, bike, lorry and bus owners balance their vehicle’s carbon emissions, visit www.tree-v.com.
